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February 10, 2010

Retro...

Sometimes it looks like just about anybody could be doing marketing.  Take Pepsi for example.  For a limited time they're teasing us with Pepsi with real sugar, Pepsi Throwback. No corn sweeteners, just real sugar. Obviously this is sold out everywhere. And still Pepsi will go back to corn once prices there fall below sugar. 

Really, is giving us improved taste supposed to endear us to Pepsi so much that we'll continue our buying habit once they go back to corn?

Then again, they may have something there. 

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