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November 17, 2009

The Truth Hurts

We're happy to hear that it's not necessarily a given that an effective advertising campaign is a good basis for a lawsuit by the disparaged competitor.  After the Verizon "There's a Map for that" ads, AT&T dug deep into it's competitive trove and brought forth... lawyers. Of course that's a great move for AT&T customers - instead of improving service, spend money on quieting the competition.

However, Verizon isn't laying down and curling up in a ball for this.  Their legal response concludes with

This motion is a blatant effort to ask the Court to do what the marketplace will not do: shield AT&T from truthful comparative advertisements that Verizon has a right to air and that consumers have a right to see.

We're sure there's an app for that too.

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