Ok. So Nintendo has opted out of the video game "graphics wars."  Just not going to play in that space. No high-def.  No Blue or any other color Ray. They're going to play based on one thing.

Creativity.

Their first shot in the next gen creativity wars? Their name:

Wii

Yeah, that's no typo. Double you, eye, eye. They say it's pronounced "We." How creative.

We, on the other hand, fear it's pronounced "Whee."  As in to take one.

Beats their first runner-up name: Poo.  As in full of.